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Daniel Wellington

Who is Daniel Wellington? The story behind the brand…

The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. The man had the inspiring ability to be gentlemanly but still relaxed and unpretentious. He had an impeccable style, and loved to wear his Rolexes on old weathered Nato straps. His name? Well, Daniel Wellington, of course.

A strong friendship emerged between the two, and our founder was inspired not only by the mans many great life stories but also by his class and timeless style of fashion. As we now know, he was so inspired that he decided to name his line of watches after him. We believe that we’ve managed to capture a bit of Daniel and his style in our watches, and a year to date, we trust that Daniel would be proud of what we’ve achieved.

After returning from his trip, Filip sat down and started looking at different watches he liked himself. It was important that he loved the watch personally, or he knew that he could never sell it and be proud over it. He liked to use Daniel Wellington as a type of quality assurance and would often ask himself; would this be good enough for Daniel? Could he be seen wearing one of our watches on the beaches of some remote island?

Slowly but surely, a beautiful watch emerged. It was thin, refined and perfectly round. It was minimalistic and didn’t have too many details. We believe that the traditional, yet crisp design blends together perfectly with the colourful Nato strap and will appeal to almost everyone with a sense for classic and timeless design.

AVAILABLE AT ALL PRECIOUS METALS STORES

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